SEO: From Google’s Point of View

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For the past couple of years, Searchmetrics has been putting together reports for the ranking factors that Google is looking for.  Knowing the ranking factors can help SEO guys and digital marketing crews get their clients first page rankings.  The latest report looks at content, user experience, social signals, on-page SEO and backlinks.

Here is a breakdown of what the report means for Calgary Digital Marketing

Content

“Content is King” still holds true and relevant content is even more important that keywords as the most important factor in rankings.  The sites at the top of the SERPs  all have more content but… don’t just add filler content for the sake of word content it needs to be relevant.  Not only is there more content it needs to be easy to read, so break it up with images, lists, and heading.  It should noted that the most relevant content ranked the highest.

User Experience

User experience is all about good design and usability.  More images are being used on websites, no more hard to read endless wall of text.  There is also fewer sites using AdSense ads, the point being don’t distract visitors with ads that aren’t going to make the experience better.  Content is broken down into manageable chunks that can easily be skimmed over.  User signals are now playing a bigger role, what people are clicking on when they search, Analytics data and browsing data.  Flash is dead.  If you’re wondering what you can do to improve user experience here is a video explaining that.

Social Signals

There is a debate among SEOs as to how important social signals are to rankings.  The results at the top of SERPs had a significantly higher number of social signals and social signals increase brand awareness, traffic and performance.  The question is did social signals affect the results or are there more social signals because of the higher rankings?

Backlinks

For years backlinks were the number one ranking factor, the more you had the better you ranked.  Many believe that that is changing and their influence isn’t as important anymore.  They are still important but things have changed, the domain is being used as the anchor text instead of keywords.  Backlinks are linking to internal pages instead of the home page.  There are more no-follow links than do-follow links, most of this is in response to Google endless war on spam.

The report is filled with useful advice on how to make your site work better and rank better.  It helps make sure that the SERPs are filled with high quality sites instead of keyword stuffed sites with bad design.

Are you in Need of SEO Or Digital Marketing? Try these guys:

https://plus.google.com/+MRCSEOConsultingCalgary
MRC SEO Consulting
4911 30 Avenue Southwest Calgary, Alberta T3E0V4
Phone: +1 403-386-7427

 

Marketing with Instagram

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Marketing with Instagram

Instagram hasn’t been around that long compared to other social networks like Facebook and Twitter but now it is one of the go to sites for local business to market their products and services.  Since being bought out by Facebook, what was once simply a photosharing site, now has an amazing advertising platform.  With laser targeting you can reach the right audience easily and you can bet your competition is taking advantage.  Social media marketing gurus understand that users keep an eye on their feeds and the Instagram audience clicks on ads more often than any other social media platform.

Why Instagram?

Digital marketing has long since surpassed print advertising in terms of affordability and ROI, big and small business are jumping on the social media advertising bandwagon.  Instagram alone is expected to reach more than $3 billion in revenue this year, business owners are putting their money where their mouth…er photo…is.

Of all the social networks Instagram has an easy to use ad platform and the users interact with content.  The metrics are fantastic and for small business owners, it’s still affordable.  If you have been spending ad dollars on Facebook and not seeing the results you want then maybe it is time to integrate Instagram into marketing plans.

Before you start running ads on Instagram you should know a few things to make the most out of the campaign.

Here are five tips to make your Instagram campaign successful:

1. Start with the basics. Make sure your profile and bio are completely filled out with as much detail as possible. Use your company logo as your profile picture.

2. Tell your audience WHY you are on Instagram. If this is your business account then keep it that way, you don’t need to post your holiday pics from Disneyworld. Make sure users can identify it as your brand, that being said keep the conversation on the informal side.

3. Have a plan. This needs to be done across all your social media platforms, plan out your content. Post relevant stuff at the right time of day, not planning is the reason so many social marketing strategies fizzle out.

4. Don’t let your hashtags be your conversation. DO NOT add dozens of hashtags to a post! It is irritating to read and completely counterproductive. Yes, you should use hashtags, sparingly. You want quality over quantity everytime.

5. You need to look good! Instagram is a visual medium so make sure your photos and videos measure up, blurry pics from your phone don’t. Instagrammers want funny or visually appealing photos. There are apps you can use to improve the pics you post on Instagram.

Marketing with Instagram

Keep these tips in mind before you launch your Instagram campaign.  Add some flair to your Instagram posts and attract some attention it will pay huge dividends in the end.